أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
CEOs tend to see marketing as a department that comes into play after the product has been made and the remaining job is to sell it. We argue instead that marketing must be seen as setting the strategic direction for the firm. Peter Drucker stated it well over thirty years ago: “A company has only two basic functions: innovation and marketing.”