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متابعة

Do you think that business executives are fully aware of the role that marketing can play in helping the company succeed?

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تم إضافة السؤال من قبل Reem Zoubaidi , Marketing Manager , Genersys Jordan Ltd.
تاريخ النشر: 2014/03/05
Vinod Jetley
من قبل Vinod Jetley , Assistant General Manager , State Bank of India

CEOs tend to see marketing as a department that comes into play after the product has been made and the remaining job is to sell it.  We argue instead that marketing must be seen as setting the strategic direction for the firm.  Peter Drucker stated it well over thirty years ago:  “A company has only two basic functions: innovation and marketing.”

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