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Did the brands you mentioned had the same position among its competitors5 years ago? why do you think this happened? What in your opinion makes a brand hold its position in the market, go up, down, or even lose its market?
Pepsi/ Coca Cola/ Seven Up
Head and Shoulders/ Pantene/ Dove
Samsung/ Iphone/ Sony
1. Soft Drinks - Coca Cola
2. Mobile Phones - Apple
3. Shampoo - Aussie
1. Soft Drinks - Coca Cola
2. Shampoo - Dove
3. Mobile Phone - Samsung
Yes market with every new launch is going up and down and then it stablize with best product and brand which people use and like . But every new launch makes some waves in market for sure if its advertised well, or if its marketed well to targeted audience.
Pepsi, Samsung, Head & Shoulders
Pepsi
IPhone
Dove
Coke
Apple
H&S
Quality : Makes & hold position.
Bad Service : Responsible for loose market hold.
1. Soft Drinks : Coca Cola, Pepsi
2. Mobile Phones : Apple, Samsung, Nokia
3. Shampoo : Dove(Unilever), Garnier(L'Oréal), Pantene(P&G)
About the second part of the question, should I go brand specific or should I normalize the answer ?
I'd say that brand position are dependent on :
Visibility
Quality
Serivce
Loyalty
Features / Advantages / Technology
Quality
Reach
1. Coke. Pepsi, Sprite2. Nokia, Samsung, I Phone3. Sunsilk, Pantene, Head & Shoulders
pepsi, head & shoulder, nokia
