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I define B2B marketing as one business selling good or services to another business (as opposed to a business selling something to a consumer).
role and responsibilities
1) Domain Expert. Buyers expect reps to have knowledge about their industry, company and business drivers from the very start of the sales process
2)Strategic Orchestrator. No salesperson is an island; today’s complex buying process typically requires a team selling approach. In this role, the salesperson aligns resources from his/her sales organization
