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Facebook recently acquired Whatsapp for a US$19 billion deal! It's a free & ad-free application. What possibly went in “Facebook’s mind” to buy it?!

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تم إضافة السؤال من قبل Khatim Abbas Seed , BUSINESS CONSULTANT , Google
تاريخ النشر: 2014/03/09
Muhammad Ahsan Bhutta
من قبل Muhammad Ahsan Bhutta , Coordinator , Confidential

I think Facebook actually bought465 Million active users....

 

Later if they linked whatsapp and facebook... Both whatsapp and facebook usage will be increased...

Khatim Abbas Seed
من قبل Khatim Abbas Seed , BUSINESS CONSULTANT , Google

Thank you for your contributions. Please, keep the brainstorming session alive!

 

My contention, which is no absolute knowledge, is that the acquisition was directly related to Facebook’s main monetization concept, which is advertisement based on user content related metrics & the so-called profile-targeting. Whatsapp is not a standard or useable database with emails and phone numbers, cause without proper opt-in based marketing & explicit user-consent, sending out or displaying unsolicited marketing messages, images or ads will be viewed as offensive and scaring away. It’s would be suicide for both, Whatsapp AND its new endorsing mother brand Facebook.

 

Whatsapp is a big minefield of user intelligence data (read: customer preferences). I dare to predict that Whatsapp will stay ad-free and free too. Exactly, as happened with Skype, which stayed almost the same after being acquired by Microsoft. Whether the amount paid promises to pay-ff, I don’t know. One thing is sure for Facebook and that is that no other social media giant snapped it away from them. That, in itself is an advantageous pay-off in terms of competition.

 

What do you think?

Husain Ronaq
من قبل Husain Ronaq , Manager - Digital Planning , Media2win Pvt. Ltd

The Mathematics of the deal: 

WhatsApp currently is in a phase where its making itself indispensible to the user

WhatsApp current user base:450 Million

Adding Daily users:1 Million

Estimated Users after a Year:815 Million

Since, it will become indispensible a nominal fee of1$ will be paid by all. Still we assume only60% pay for it

So Nett Revenue:489 Million $ (Just for a year)

 

Now FB has paid only4 Bn $ in Cash rest is FB shares & restricted stocks. So Earning of500 Million$ with exponential increase is not a bad deal

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Well, Whatsapp was trying to include the calling option to its app. However, it has yet to be seen what Mark thinks about this move because he has a strategic sense and it wont be wasted. However, expert of coventional marketing cant add up the actual amount to what FB invested as any means of return. Although this could be a way of converging texting and social-networking as a single unit. Intriguing indeed.

Mohamed Basem Hemedh
من قبل Mohamed Basem Hemedh , Siren Projects Eastern Region Manager , Nextel Millennium Telecom Manager

I beleive Facebook is looking for behaviour search on internet for the users to sell this information to companies.

ali rajab
من قبل ali rajab , labourer , QATAR DEVELOPMENT TRADING AND CONSTRUCTION

facebook feared the influx number of users exceeding facebook as well as the privacy in communication

Santosh Kumar Jangid Santosh
من قبل Santosh Kumar Jangid Santosh , Area Sales Manager , SP Techno Solution Pvt Ltd

To Sustain : Social media leadership....

Ahmed Mohamed Hassan Salamony
من قبل Ahmed Mohamed Hassan Salamony , متر فندق , فندق الفيروز

The large number of Facebook users corresponds to a strong gain increased in users whatsapp which is due to income on Facebook

Abdelwanies Said Hassan
من قبل Abdelwanies Said Hassan , Photo Editor Freelancer , For my own

what i know through studying Direct Marketing in Auc that every thing y do in marketing or sales  based on database and will be more valuable if this data is targetedand it's exactly whatsapp has.

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