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In your opinion what are possible outcomes for positioning your brand on social media? How is it going to affect marketing, e-commerce and advertisement? How would you promote your label and why? Please provide steps.
I'm getting more than80% business for my Digital Products/ Services (E-Business Management & Consulting Services) from LinkedIn and would suggest businesses to take full advantage of the platform by learning the Advanced Features of LinkedIn to find, target and communicate with Prospects. Positioning yourself on these platforms does matter for your business.
For details, read my eBook "How to Maximize LinkedIn for Business"
Start with LinkedIn and create LinkedIn Profile & Optimize it. Use LinkedIn Groups and LinkedIn Company Page feature to highlight your Company's Products/ Services. Use LinkedIn Primarily to promote your Products/ Services keeping in view your Industry since it's largest Professional Networking site with over250 Million Pros and you may consider LinkedIn Advertising as well.
Create and Optimize your Social Media Presence including on Google Plus, Google Business page, Facebook, Twitter, Youtube, Pinterest etc.
in fact my comany is a big supplier in KSA we are B2B but as much as the end user know about me then the dealer will comeback to me again
yes social media is a big chance for us to build reputation and make people more loyal for us
Many marketers feel that the two terms – “positioning” and “differentiation -are the same. The social media have however made these two words different. Because there is so much content, and because the networks are so viral, a marketer must be exceptionally skilful in setting his brand apart.
The marketer must clearly understand that there are distinctions between the two if he/she has to create a strong and impactful social media brand. To create a brand in the social media, a marketer must know that positioning is ‘a frame of reference’, and that differentiation is a ‘strategy of perception’. You must learn to differentiate your brand after it is positioned.
Social media are influencing the buying community in ways many have never imagined. With more profile integration than ever before, it’s important to understand how to manage your digital personality.
Using major social media sites like Twitter, Facebook, LinkedIn and Google+ it’s easy to develop and project a unique personality of your brand and position it adequately. You must then think of ways to distinguish your brand from the rest.
It's a big help it could raise up your reputation using that Social media and professional account the more the endorsement and recommendation on linkedin the more your profile is highter so the impact on marketing is best.
Social media pages are not meant for directly getting customers. Their role is attracting prospects which have the ability to become customers in due course. With the right engagement tools and posts such people can be buffered as future clients. Moreover due to tremendous increase in social media, they have been added as crawlers in organic searches. Hence if you search for a company chances are that it's Facebook page will appear among the top results. This is useful in validating your business.
Social media impact businesses positively and offers an opportunity for your audience to find you on social media. It helps to reach your targeted audience, stay engaged with them, and respond to their queries instantly. It is a great way to evaluate your competition by monitoring their social media pages.
Social media has multiple positive impacts on business in terms of brand recognition, customer engagement, revenue, and customer service. It also is a great tool to evaluate your competitors and how they are using social media for their growth.
Of course ! It is now mandatory and in the interests of the company to aggressilvey promote the brand name and products via social media. However, we should not loose sight of the offline mode as well. At the end of the day two important criteria decide your promotional strategy -one your target segment and another your marketing budget.
Yes its important, if you don't manage your reputation as you do it offline, or else you will end up paying a lot to manage your online reputation.
Yes it is, infact it is very crucial & a necessity. Aligning & designing the product plus the other marketing mix elements to fit & meet markert or customers needs is very important or crucial. It brings about better matching of customers needs. Enhanced profits as a business is able to rise average prices & subsequently enhance profits. Better opportunity for growth. Rention of customers. Target marketing communication where a business has to deliver their marketing message to relevant customer aidience because the market is broad, some customers may miss out & the cost for communication will be very high.
In marketing positioning of a product , is a key role, and based on your skills , and exprtise, people will come to know that your
product is visible , in social media sites.
the possible outcomes of marketing, is " Revenue generation", from year on year, basis.
Yes it matters, most people knows that businesses that uses social media for marketing are open to anyone, it doesnt have any target audience. How ever if you are thinking about a prestige brand such as Rolex or Mercedes Benz they wouldnt use social media for marketing, not directly. They always use Telivision, Newspaper, Magazine and official Youtube channel. Your marketing platform and medium does adds value to your brand and makes it exclusive from others.
