What is demographic environment ?

Demographic enviornment is basically determining the population Mix, meaning to segment the population of the given market in terms of gender, Age, SEC, their life style, attitudes, Behaviour, habits and culture plus other attributes, this information is essential for Marketeers to position their products and plan their Marcom strategy accordingly, Primarily knowing or having good knowledge and information on the demographic enviorenment helps in knowing the target audiance and better planning.

Demographic Environment basically used for target Marketing, when marketer target specefic segment (culture, races, community,interest, Special needs, region and religion)