What is client perception?

I am an Experienced Market research associate and a Business Development executive. Who has knowledge on creating Industry wise client database of customer and competition. I am looking for a challenging industry to work with and help the company to Growth.

Its the expectations they have in their mind about a given good or service either good or bad its up to you as a worker to convince them and change their perception if they have a negative one, on the other hand you can make them love even more their expectation of the good or services being offered

Yes in many ways, interms of service delivery, interms of Quality of the product/service, in terms of the people interection with the client.... these are all mechanisims that can be used to change the customer's perception