أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
I think both are synonyms or directly proportional to each other.
There is significant impact of event sponsorship on pre-purchase behavior
Celebrity endorsement has an insignificant impact on pre-purchase behavior
In other words consumers are influenced by the products or services which are sponsored on events i.e. it has a greater impact rather than celebrity endorsement
