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What is the importance of using hash tags (#) in Twitter?

If you use Twitter or visit it you will see many hash tags (#) placed before words, why is this?

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تم إضافة السؤال من قبل Khatim Abbas Seed , BUSINESS CONSULTANT , Google
تاريخ النشر: 2014/03/26
sami yousif
من قبل sami yousif , IT And Creative Specialist , Center For Collaborative Classroom

Not to mention, # tags also create a viral effect bringing more attention to a subject matter, person, or brand beyond Twitter posting. You will see the # and keyword being used across social networks.

Cijo Abraham Mani
من قبل Cijo Abraham Mani , Manager (Web Portals) , Kerala Holidays Pvt. Ltd.

Hash tags (# symbols) are used in Twitter to categorise keywords and topics. This symbol will help users easily find tweets in a particular topic or tweets with particular keywords. Hash tags helps companies and brands trend their keywords and topic through Twitter contests.

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