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If you use Twitter or visit it you will see many hash tags (#) placed before words, why is this?
Not to mention, # tags also create a viral effect bringing more attention to a subject matter, person, or brand beyond Twitter posting. You will see the # and keyword being used across social networks.
Hash tags (# symbols) are used in Twitter to categorise keywords and topics. This symbol will help users easily find tweets in a particular topic or tweets with particular keywords. Hash tags helps companies and brands trend their keywords and topic through Twitter contests.