What is reactive marketing and what is the difference between reactive marketing and proactive marketing?

Dear Ghadeer E.S    Reactive Online Marketing (ROM): It means an Identifying what people search for, want to consume and creating / sharing content based on demand. And Proactive Online Marketing (POM): It means the Using data to analyze trends and audiences, then making a more profound decision based on what your audience will be looking for in the future.

Reactive Marketing

Reactive marketing is marketing undertaken in response to the actions of a competitor. Many reactive marketing campaigns are forms of imitation, functioning as variations on a similar campaign. For example, if a company decided to advertise a product using a sports star, a competing company using a reactive marketing campaign might hire another celebrity. Similarly, if a company advertises new, lower prices, a reactive marketing campaign for another company might trumpet its new, even lower prices.

Proactive Marketing

A proactive marketing campaign develops not as a response to a competitor's actions, but as an original creation. A company working in a proactive mindset, instead of using the same advertising media as another firm, might decide to market its product using an entirely new medium.

Reactive Marketing :

• Reactive marketing refers to marketing that is a "reaction" to the marketing of your competitors. For example, if your competitor offers a sale, you decide to have your own sale, maybe even with a slightly sharper discount

Proactive Marketing :

• Proactive marketing requires you to do something creative with your marketing. Proactive marketing campaigns are campaigns that do not mirror campaigns of your competitors and are completely new ideas.

Proactive marketing:

1. Implemented based on own "marketing guts” or actions.
2. Begins before production and/or establishment. .
3. Mostly long-term orientated & aimed at brand-image building.
4. Mostly deployed by new companies or start-ups (in established or new markets)
5. It takes place in less competitive markets.
6. It mostly takes place in times of economic stability and/or booming.

Reactive marketing

1. Implemented based on marketing “threats” or reactions.
2. Begins after production and/or establishment.
3. Mostly short-term oriented & aimed at (re)winning customers from competition or as a result or brand-image damage.
4. Mostly deployed by established companies (in established or new markets)
5. It takes place in highly (price) competitive markets.
6. It mostly takes place in times of economic turbulence and/or recession.