أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Customer delivered value is the difference between total customer value and total customer cost.
Total customer value is the perception of what a customer is getting from a given product or service in comparison to the purchase price. A business can build value for a customer in a variety of ways.
Total customer cost is the complete packet or fees a customer expects to pay in the researching, buying, obtaining and maintaining of a given product or service.
Customer Delivered Value = Total Customer Value - Total Customer Cost
Total Customer Cost: total cost incurred by customer during the whole purchasing experience (searching, evaluation, buying, using, and disposing)
Total Customer Value: total of all values & benefits a customer gets from the selling company for purchasing a product or service compared to product price (product value, service value, customer service value, price value)
Customer Delivered Value: The final value given to a customer, resulting from purchasing and/or using product or service, by subtracting Total Customer Cost from Total Customer Value.
