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Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) are both systems designed to automate and streamline processes in a business. While CRM is a system for managing the front-end of the business, ERP is involved in managing the back-end. The relationship between ERP and CRM is that these are two systems that need to work in conjunction with each other in order for the front and back office of the business to work effectively and efficiently.
Enterprise Resource Planning (ERP), planning here is to plan your gools andand to coloct as much data you may need to do so, in the other hand when you are giving a product or service to a client, one of the magor things that makes a long relationship is the after sale service which is too part depened on the item you are selling ( product or service ) in both, he may need maintenance or assist, so there come the need of the Customer Relationship Management (CRM) where by using it you can mange the level of after sale service you want to reach to maxmise your client data base and thier satisfaction so that they can come to you rather than any other compatitor.
ERP is software which contains various modules of the organisation. it can be combination of modules or individual modules depending on the needs of the business.
CRM is a part of marketing strategy which focuses on increasing sales by integrating following functionalities and having a common database for various functions.
Product
Customer data/ customer interaction
sales team management
inventory management
order management
marketing campaign
Post purchase support
Special softwares are available for CRM too.
A CRM is a subset of ERP
CRM : Customer Relationship Management, this is for managing and maintainig the customers info, sales , leads and other related tools except accounting , shipping, production.
Where as in ERP you have everything a company need to manage , maintain and monitor from supply to production to sales tracking, leads, HR, cusomter info.... every little details that you need to manage a company can be added. Some are already build with all options and some you need to get it customised as per your needs.
Thank you.
