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the same answer above
Its a technique introduced by japanese. Here no in hand inventory is maintained. Once the order is received from the customers, the procurement is then carried out. Ideal lot size for ordering is one.
In these cases, there are several orders given to the suppliers. Here you need to have good relation or collaboration with your supplier. The central idea behind this is to save space, inventory handling cost, reduce waste and improve customer service.
It means reaching the set targets.
it is the one and only marketting style like lightening. eighther be a good sucess or be a flop.it is one of the result of some sudden responses. result will be the lagging of supply. Noone like to become a victom of that product. it is only applicable in expensive products , because they are always willing to take a challenge.
Given By Japanies and implemented in Toyota, The technique says that don't keep any inventry and remove the concept of warehouse so that costs become minimum.
It requires management to be agile and budget oriented so that they know their future requirements and so can keep good relations with suppliers so that materials are available when requested.