أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
CRM is an iterative process that turns customer information into customer relationships through active use of and learning from the information. CRM begins with building customer knowledge and results in high-impact customer interactions that enable a business or government agency to establish long-term, resource-manageable, and profitable customer relationships. Let’s review the process cycle illustrated in Figure2-2.
