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Convenience
Variety-competition
Availability-Especially over large distance
Delivery options-Express, Priority or Overnight
Ease of purchase experience
Oppurtunity to refund or recieve various discounts or store credit
Ease of filing complaints-Through comments and various platforms
Makes the consumer feel empowered, important and central to the shoping transaction
All possible through the innovations ecommerce and the internet
Very good question
Selling has changed because buying has fundamentally changed!
Customers are better informed and empowered, technology and social media are playing major role
