What is a Marketing Environment Analysis Framework?

A marketing environmental analysis helps a business understand external forces that can affect it. The environment, or external forces, are often factors that a business cannot control, yet it is important to be aware of environmental concerns when preparing a marketing plan or introducing a new product to the market. The most common method for preparing a marketing environmental analysis is to conduct a PESTLE analysis, which stands for Political, Economic, Social, Technological, Legal and Environmental, all areas affecting a business.

Environment Analysis for Marketing Strategy A marketing strategy can help you to achieve your marketing goals online by outlining the techniques and actions you can take to achieve your marketing objectives. A marketing strategy will give you a long-term vision of the right techniques you need to use to reach your target audience.