How to do Primary and secondary market research ?

There are two main types of market research. Both involve the collection of data that is used to find out about customers' needs and buying habits. Primary research is data collected in the field, directly from the customer. Secondary research is data that already exists or may have been collected for another purpose. This can be used to back up primary research.

Primary research: It needs to ensure that its products and services meet the diverse and changing needs of customers.

Secondary research: Secondary research helped to create new products that ensure a productive and engaged workforce. This gives them a competitive edge.