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Cold calling may still produce some results but probably not enough to justify the time spent doing it
Cold calling is not dead, it just has been transformed. Technology is different, techniques are different, buyers are different. I always remind everyone to think of a 'cold call' as not being called 'cold' because the call is to an unknown prospect or that the list is cold or the lead is not hot. The origin of the term is because you are catching the prospect 'cold'. You control the conversation at that point.
How you prep for the call, how you get them to pick up the phone, how you handle the conversation and then the relationship moving forward that's what separates good salesman to ordinary salesman.
Cold calling is not dead, it just has been transformed
The origin of the term is because you are catching the prospect 'cold"
Cold calling is alive or dead depending upon the nature of business. In some cases it's the most effective approach to keep customers in reach.
If there is something effective & alive"
COLD CALLING CAN BE EFFECTIVE BUT IF YOU HAVE SPARE TIME ,, OTHERWISE ITS DEAD
If there is something effective & alive : It’s one & only cold calling.
