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A vision statement for a company or organization focuses on the potential inherent in the company's future. For example, in the company: AMAZON.COM
The Vision statement was :
-to build a place where people can come to find and discover anything they might want to buy online.
its nice, i mean who wouldnt find it Easy and affordable?
Vision is the art of seeing the invisible.Leadership is the capacity to translate vision into reality.
Vision is the ability to see the big picture (4 dimensionally), and articulate an effective means to that end (vision)
In2000 a small scale company ( started by two fresh engg ) in chennai india they mentioned their vision as below.
"Acheiving100 cores at2010 with best employee and customer satisfication" i feel this is the best vision in my opinion
Toys 'R' Us—"To put joy in kids' hearts and a smile on parents' faces."
That does sell the idea :)
Samsung Electronic : To lead the digital convergence movement
WE RAISE OUR BAR DAILY, , , LAKSONS TOBACCO
Vision is a dream with big picture in future. All inputs (missions, objectives, goals) are moving around vision. This job is for top management of the organization where they want to go.