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Have you ever tried to sell a product that people thought is overpriced? How did you do it?

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تاريخ النشر: 2014/04/15
Abdel Fattah Ibrahim
من قبل Abdel Fattah Ibrahim , CDT Director , Colgate Palmolive

Always :)

The cost of a product or service is rarely the reason people don't buy. If it was, people would only shop at discount stores and luxury items like designer clothes and sports cars would never sell

here below some secrets;

·         Break the cost into easily digested chunks

·         Word the price to make it seem tiny

·         State the value of each component, and then add them up for dramatic effect

·         Show a huge return compared to the purchase price

·         Make your prospects relieved that you're charging so little!

·         Preempt price objections

·         Use a 'false close' to create suspense

·         Sound like the leading expert in your field

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