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Dear Mr. Minhas,
since that flues are mostly appering when is cold outside my answer is few months before winter
Best regards
Good Day Zafar!
The ideal time to launch the cough syrup is2 weeks before the brand leaders starts their season campaign...... In Pakistan, Hydrillin is the brand leader and Searle starts the campaing usually in mid September. So who ever wants to launch cough syrup, they should do whatever they can before the Searle starts their campaign...