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CRO or Conversion Rate Optimization is a series of steps marketeers take to improve conversion on a campaign or website.
There are various factors that affect conversion. Some of them could be
Content Accuracy & Validity
Load Time
Color Scheme
Call to Action buttons etc..
The best way to improve CRO is to be able to read analytics data and understand using the visitor flow the user behaviour...
Conversion rate otimization.
In SEO technique the conversion rate optimization can be defined in three steps.
SEO & CRO have three things in common.
If i miss something do add to it, that's all i know about it.
CRO - Conversion Rate Optimization
SEM - Search Engine Marketing
It's important to improve your CRO or your SEO efforts are not worth it.