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Product planning
is a process used to identify and develop new products. The purpose of planning is to make choices about which product ideas a company should invest in.
brand planning is a strategic discipline that focuses on consumers. What motivates and compels selection of a brand? How do the emotional and rational aspects of a brand interact to create and maintain desire?
what the company wants the consumer to feel about their company and products. For example, Volvo's brand plan is - "safe cars". If you notice in any Volvo advertising they always mention how safe
