How should we Increase sales in existing markets?

proper marketing of your products, provide new offers, look after your customer service properly , keep your products up to date doing all that might increase it.

Existing markets means competition and increasing sales in such markets is a challenging and complex task which requires meticulously planned strategies and aggressive implementation of plans.

In my opinion, take up the4 Ps of Marketing and develop your strategy base upon which you execute the plans aggressively.

Actions in sequence -

Develop Strategy, Plan, Change if required and Implement.  

1)  Product. (Latest technology, Models, Choice of products and their availability on spot, etc.)

2)  Price (Discounts, Offers, etc.)

3)  Place (More Sales Outlets, Accessibility to Target Customers, Display & visibility, Distribution Network & Density, etc.)

4)  Promotion (Advertisements, Dealer Commissions & support,  Money back Guarantees, extended warranty & after sales support, post sales customer feedbacks etc.)    

by giving better service and make them satisfied

1-      Check market size and your market share to know your growth potential

2-      Review your marketing plan and take the corrective measures

3-      Review distribution both vertical and horizontal

4-      Check your team workload, coverage and routes

5-      Revise your sales strategy accordingly

Develop Strategy, Plan, Change if required and Implement.  

1)  Product. (Latest technology, Models, Choice of products and their availability on spot, etc.)

2)  Price (Discounts, Offers, etc.)

3)  Place (More Sales Outlets, Accessibility to Target Customers, Display & visibility, Distribution Network & Density, etc.)

4)  Promotion (Advertisements, Dealer Commissions & support,  Money back Guarantees, extended warranty & after sales support, post sales customer feedbacks etc.)   

In Practical you would require :

A) Price Policy : Seasonal and Off seasonal

B) Proper Advertisement

C) Excellent CRM

Rest all things shall be easy.

1. Use your CRM system to increase sales

2. Target your existing customers

3. Review the Four P's

4. Increase Customer Contact

5. Segment the Market

6. Review Distribution Channels

7. Test New Media

1. Advertisement in different sources as websites and newspaper etc.

2. Offer discounts on price.

3. Invite clients or customers to introduce new products and services.

4. Offer high quality goods lower price.

5. Recruits more sales persons for better communication directly.

By identifying a sustainable competitive advantage for your product(s)/service(s) in the target markets.

FOCUS YOUR CUSTOMER LIST AGAIN,,,,20% CUSTOMERS GIVE US80% SALES,, SO GIVE MORE PROPER , EXTRA, SALES ORIENTED ATTENTION TO THOSE, YOU WILL GET BETTER RESULTS.

Focus on getting feedback on your loyal customers in order maintain and exceed their expectations.

Recover list of in-active companies and individuals who have been part of your success in the past. Make any means to communicate to them if you're incapable of visiting them. Evaluate their past experiences and update them with your current organization and services. Offer assistance for future bookings.

Nowadays, if you're opt for a new client or currently dealing with, make necessary reviews on your current offers. It must competitive enough to compare within or amongst  your competitors.