What is the marketing communication mix ?

Advertising, Direct Marketing, Sales Promotion, Personal Selling and Public Relation

Integreated Marketing Communication / Promotional mix refers to:

a. Advertising

b. Public Relations

c. Publicity

d. Sales Promotions

e. Direct Marketing

f. Personal Sellig

g. Internet / Interactive Marketing

h. Social Media Campaign

1-Advertising

2-Personal selling

3-Discount and Promotions

4-Public Relations

5-Direct Marketing

6-Event sponsorship

Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication mix refers to specific methods used to promote the company or its products to targeted customers.

There are four main aspects to the communications mix that you should consider when developing your strategy.

1. Advertising

2. Promotion

3. Public Relations

4. Packaging