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International marketer’s task is more complicated than that of the domestic marketer because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. Uncertainty is created by the uncontrollable elements of all business environments, but each foreign country in which a company operates adds its own unique set of uncontrollable factors.
There are many uncontrollable elements that can affect the outcome of marketing plans. Such elements as competition, culture, legal, and government controls can determine the outcome of the plan. Marketers cannot control the uncontrollable elements, but must learn to adapt to them or, in other words, must manage them. International marketers find the challenge in dealing with these uncontrollable elements by learning to mold the controllable elements - price, product, promotion and place (distribution) - within the framework of the uncontrollable elements.Even though the marketing concepts are the same in marketing domestically or internationally, the environment is extremely important because it is changing within each country, as well as from country to country.
· Choosing the basic route for international marketing
· Market selection and product selection
· Selection of distribution channels
· Developing pricing strategy
· International marketing communication
· Organizational adaptations
· Handling business ethics
Uncertainty is created by the uncontrollable elements of all business environments, but each foreign country in which a company operates adds its own unique set of uncontrollable factors"
International marketer’s task is more complicated than that of the domestic marketer because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one"
In our increasingly global society, many companies cannot afford to live with the illusion that their domestic markets will always be strong. Therefore, companies choose to market overseas as well. This then makes the international marketer’s task more complicated as he now has to deal with two levels of uncontrollable uncertainty instead of one. Besides the uncontrollable elements of the domestic environment, he has to deal with each foreign country’s unique uncontrollable factors as well.
International Marketing Tasks can be defined as those activitites that will take place before and after going into a new/existing marketing outside your home country or parent country.
these tasks can be includes as:
1. Learning about the consumers buying behaviour,
2. Learning the Market Trends
3. Learning about the competitors
4. information about substitute products
5. PEST Analysis(Ploitical, Econ, Social, Tec)
6. doing the SWOT analysis
7. find the right promotional mixture to be used
8. Pricing
etc
they are key tasks and it will be dependent upon the budget of the company.
