أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
In order to do that, you have to know the media that "surrounds" you. What kind of media do you have around you? What kind of reach does each media outlet have? And what is the nature of your press release..................? Once you get the answers to these questions, you would know whhich tool to use for widest coverage and outreach.