أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
It depends on the type of company and its audience. There's no magical advice on that, it's really a process of trial and error.
I always suggest preparing different content, testing it out and then plan future content based on the results. It always worked for me and my clients were always satisfied with the results.