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i think the best way is to use the survey procedures
type of questions should include the custumer satisfication assurance .
Who is buying from you?
What do they buy?
Why they are buying from you?
why they have chosen you?
If I'm seeking client satisfaction through innovation, then I will probably be aiming for something totally new, ground-breaking or trend-setting in combination with proper market research & customer insights that will produce questions related to:
for the part of Customer satisfaction , I prefer to translate any contract to Customer Objectives , then take the evaluation as "Like" or "Dislike" at each objective in the CAT document
regards
To improve client satisfaction ask the customer questions related to the product , the service and the price and try to cope these answers with your company value of proposition , another way try to minimize the jab between customer importance and company performance
This is actually a very interesting question because there are two parts - the client/customer satisfaction and the Business Development.
I have been working as Senior Manager in a very successful international Innovations department and the question about client satsifaction was asked quite often.
We tried different approaches in order to get customer satisfaction up:
1. The "easy way": Let's ask the customer! This didn't work for a very blatant reason: The customer does not know. And if he/she knows you are not told. The top-answer we got was "make the product cheaper", so it was all down to "more value for money".
2. We tried to do a survey with customers. And we got the same results as with point1
3. We asked market research if they had any idea about the reasons why our products where bought / not bought and how we could increase our absulute or relative market share. The answer we got from them was "we don't know, ask the customer".
This turned out to be a dead end and it's not a practical approach at all!
Sorry guys for disagreeing with you but that is my experience from multiple years of working in this field! The academic programms will not always provide the right answers for this problem.
The second part of your question about business development is actually a different one because it's about business growth (e.g. see the matrix of Mr. Ansoff).
A. Develop a new product for your known market: This can be done through the Innovations Department by creating "breakthrough innovations" (the big ones) or "incremental innovations" (can be created by any other department, are chepaer and less risky).
B. Go for a new market with an existing product: This is not really a jo for the Innovations Dep but Marketing & Sales. They will knwo what to do and by which strategy they should best enter the market.
C. Create a new product (as in A) and go for a new makret (as in B): This is the highest reisk and the most expensive way to go. In this it takes a lot of work from Innovations and M&S, Legal Dep., Strategic Planning, etc. etc. and should be supported by professionals !!!!
Sorry for the short answer but in fact it would take me much more time to answer this properly.I hope it did help you out a little bit.
Best regards,Wolfgang
Ask about competitors product .
It is not questions only to find the accurate result from , you have to motivate the clients in order to get accurate answers what you will ask , should give him real things in them hands in order to ask such as
Make gift vouchers to your important client for annual opening occasion for your brand , for any celebrations in your country ,
Do you satisfy on our product?? ,
Do you satisfy on our service?
Do you satisfy on locations?? Would you prefer to open new branch in specific place??
Do you satisfy on our marketing and advertising?
Do you see recognize our advertising on such media?? Like what??
Do you satisfy with our gift or promotion we do?? What is your advice?
just a simple quistion .. have we met your expectations?
All the question shld be based on.
what, why and how you want?
