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متابعة

What makes a promotional campaign worth its investment?

One can judge the worth of a campaign based on its ROI as per its primary motive for which it was launched. ROI can ofcourse be observed post launch but what makes a marketeer sure of achieving a comfortable ROI prelaunch or during the planing phase?

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تم إضافة السؤال من قبل Kumar Dibyesh , Sr. Manager , Toshi Automatic Systems Pvt Ltd
تاريخ النشر: 2014/05/07
Sherif Amin
من قبل Sherif Amin , Cofounder / Director-Digital Advertising & Social Media , Groove Advertising & Integrated Communications

You have to make sure you are targeting the right segment, and for sure if you can afford it, marketing research can save you tons of money by giving you this information.

AjIth Kumar Damodar
من قبل AjIth Kumar Damodar , Group Business Manager , Redington India Ltd

It depends what are you targeting with the campaign 

It can be brand awarness 

Short terms sales push 

Lead Generation etc 

 

You got to be clear what you are looking for with the promotion /Campaign

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