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One of the first and most important questions I think should be addressed is "how much business do you really need"? It is important to establish a daily target and a major goal..a means of satisfactory/measurable success. You have to start your campaign by calculated exactly how much business you need to cover all of your costs. While doing so, you have to be honest and realistic with your expectations. You can establish your figures on an annual, monthly or daily basis...but personally (and depending on the size of your business) I would recommend that you work out your figures on a monthly basis (I find that it establishes a clearer and more manageable system).
Furthermore, (in some cases), it is also important to establish how much business you actually need in order to establish how much business you can actually handle. While we all wish for a highly successful marketing campaign that increases your business sales and activities.. you also have to make sure that your business can cope with the increase. You need to make sure that you can cope with the sudden increase in business by making operational changes that can support the business growth.
