What techniques could be used to define the core purpose of a company?

I have a cimplete service offering in the form of a workshop which includes (1) development/articulation of the mission statement (including the core purpose of the company formation) , (2) 6 descriptors value assessment of the developed/proposed mission statement , and (3) revision of the developed mission statement to take into account the feedback of the assessment process.

This workshop usually goes for3 days and involves all key people in the company (business owners, entrepreneurs, senior/top management (corporate level) and functional line management heads . 

The techniques/tools involved in this workshop include (1) preliminary brainstorming document to be be filled by all participants (2)  a presentation that I give in the beginning of the workshop , (3)  online questionnaire/survey to be filled by workshop participants (4) Using Excel spreadsheet and spider web diagrams to display the results of the questionnaire  and (5)  final presentation of the revised mission statement at the end of the workshop Hope this is of help to you ... If you need more, let me know !

Sorry I don't know

I agree with you answer  brother Hussain. One can get the answer for the core purpose of his business/company is by asking "Why?" several times to ensure you have your true core purpose.

Business Ethics

Best People

Operating with Inegrity

One powerful method for getting at purpose is the five whys. Start with the descriptive statement We make X products or We deliver X services, and then ask, Why is that important? five times. After a few whys, you’ll find that you’re getting down to the fundamental purpose of the organization.

Another way to get at the purpose that lies beyond merely maximizing shareholder wealth is to play the “Random Corporate Serial Killer” game.

It works like this: Suppose you could sell the company to someone who would pay a price that everyone inside and outside the company agrees is more than fair (even with a very generous set of assumptions about the expected future cash flows of the company). Suppose further that this buyer would guarantee stable employment for all employees at the same pay scale after the purchase but with no guarantee that those jobs would be in the same industry. Finally, suppose the buyer plans to kill the company after the purchase—its products or services would be discontinued, its operations would be shut down, its brand names would be shelved forever, and so on. The company would utterly and completely cease to exist. Would you accept the offer? Why or why not? What would be lost if the company ceased to exist? Why is it important that the company continue to exist? We’ve found this exercise to be very powerful for helping hard-nosed, financially focused executives reflect on their organization’s deeper reasons for being.

A third approach is to ask each member of the group working on defining the core purpose of the company, How could we frame the purpose of this organization so that if you woke up tomorrow morning with enough money in the bank to retire, you would nevertheless keep working here? What deeper sense of purpose would motivate you to continue to dedicate your precious creative energies to this company’s efforts?

I agree with Mr Mohammad Tohamy Hussein Hussein and Mr Raafat Sallam

the Main core purpose of the company must selected before co. started

so you have to use the Vision, mission & objectives technique to find the core.

sorry, its technical

1- well-defined mission

2- determine vision

3- study the maket

4- determine segment of customers

5- define the competitive strategy

Core Pursose of Company:

1-Set Objective of mission with Transperancy.

2-Add People's Value and feedbacks.

3-Develope open and honest relationship.

4-Develope Positive and Family Spirits.

5-Define and Explore Core Value to Entire Company.

6-Exploring Self Improvement by living Smarter not Harder

7-Pursue Growth and Embrace Changes with Learning.

8-Adopting Positivity as Core Vaue to the Company.