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ALWAYS KEEP YOUR SALES TEAM IN YOUR SALES PLANNING,,, AFTER ALL THEY ARE WHO ARE GOING TO IMPLEMENT YOUR IDEA,,,
how to gain an edge over Competitors.
What will attract and convince customer,
Market Trends.
The first step, in your sales plan is to Define your ideal customers,
then devise a USP (unique selling proposition),
then we have to define and analyze the Territory / Market where we are going to make Sales,
then we require to know & analyze our Competition
Lastly we should develop a forecast of your sales and expenses month wise, quarterly and annually.
Price acceptablity in the market keeping in view the others price mechanisim.
Well, it’s not that easy, as it depends on the product or service you are selling. A good example is the car market. You can’t sell a Toyota to one who wants to buy a Porsche, but it’s not because Toyota is a bad car.
Now imagine you are selling a car of a new brand or a brand which hasn’t been soled in your market before, lets just say Chrysler or Datsun or even the Chinese Cherry, each of those brands has it’s own way to be presented to potential buyers.
One common thing for all of them is to find out their market-share and the individual part of this marketing strategy can be to focus on the strong sides of your product in the class it is placed. Now you can make your Brand by presenting your product on its strong sides, for example.
You see, now it’s becoming complicated even in the most understandable examples. The point is what people expect of you or what you want them to expect, but be careful, when it’s defined it will be practically impossible to change. A Fiat is always a Fiat, it can never become an Alfa Romeo not talking about Lamborghini.
All the above-named are only definition of the problem not any solution.
