How will the Internet of Things impact digital marketers in the future?

Now the world has become a fast in everything and the communications revolution will force everyone using this technology in their business and the marketing one of  them, which will the purchase process  and coordination regarding shipping and payment from the Internet

i think that will be more in digital  like whatsapp free sms

yield more  in time

The way certain businesses are gaining ground through internet marketing I don't see the day far off when you will have companies having no offices and staff but getting demand fulfilled through third party.

Internet today also having a very large effect even on our thinkings and practically it is impossible to think to draw out the development era which we will see in future.

Now the world has become a fast in everything and the communications revolution will force everyone using this technology in their business and the marketing one of  them,

people are giving up socialising personaly ,now every thing revolves around internet, so it is growing like any thing.

1. Mobile based & mobile device targeted marketing will increase.2. Geo-targeting that is location based will increase (91% of all adult mobile device owners keep it near them24/7).3. Content won't be king but EMPEROR, especially since the new Hummingbird algorithm update from Google, basing search result positions on search-intent and online content reading behaviour.4. Paid advertising will increase as a result of the latter Google algorithm update, until people get used to it for free search engine marketing (SEO).5. Video-sharing will grow even more with the availability of easy-use video making software and the increased savvy of creative internet-generation people.6. Social media will continue to diversify and compete with the top-4, Facebook, LinkedIN, YouTube and Twitter. With a special sold for Google+ and Instagram (being mobile-based).

Moving into an era of personalised and localised marketing

We are going to see a huge increase in location-based marketing.  With the rapid proliferation of devices, and the explosion of the Internet of Things, people will be carrying, utilizing, and depending on their devices more than ever.  As part of the increased dependency, there is an increased expectation of services and personalization.

IoT. We became so much obsessed with online marketing, that almost totally forgot about offline marketing. But just imagine, that offline marketing gives you the opportunity to develop and implement your 360 degree marketing strategy, interact with your customer in a holistic manner.

Proximity marketing enables marketers to interact with the customers in the right place, right time and then get the offline interaction analytics. Proximity marketing is a great example of IoT innovations.

I suggest you to read an article about proximity marketing benefits, but some of them you’ll find below.

Proximity Marketing Benefits for Your Business:

• Fast, easy and cost effective to deploy
• Grow visitor-to-customer conversion rates
• Engage customers and grow loyalty
• Enhance client experience
• Get unique advertising offline tool
• Boost offline-to-online conversions
• Use the power of personalization for the perfect customer journey
• Analyze your marketing campaigns and make improvements on every stage of your offline marketing campaign