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Do you think that it's important to study consumer behavior before starting marketing campaign ?

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تاريخ النشر: 2014/05/20
Ma. Joahnna Galamiton
من قبل Ma. Joahnna Galamiton , Internal Control Officer B/Human Resources Section , Valencia City Water District

Yes, it is very important. Infact they are interconnected with each other.  Understanding how to utilize the information from consumer behavior is the key that a company or marketers can focus on producing products and/or services to its targeted markets. The marketers also can figure out how to develop effective campaigns using their market know how.

Alema Misilo
من قبل Alema Misilo , Officer for calibration , MIBO Komunikacije d.o.o. Sarajevo

yes

Karam sejari
من قبل Karam sejari , Account developer , Fine Hygienic Holding

sure cause one of the major elements of the marketing plan which you will gide you in the campaign.

the reason of your marketing campaign is to target the customer and send them your message. how you can make sue they will receive the message if you didn't study thier behavior.

Khatim Abbas Seed
من قبل Khatim Abbas Seed , BUSINESS CONSULTANT , Google

Sure! Marketing is all about behavioural psychology; anticipating (market, customer, competitor, product & stake-holder) behaviour and providing the right response to it, with certain goals in mind. You can't anticipate something you haven't studied or haven't got enough insights about.

مستخدم محذوف‎
من قبل مستخدم محذوف‎

Definitely, although there is no need of relying on it completely. Studying Consumer Behavior will  aid in observing changes market trends.

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