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IF YOU RAE A CUSTOMER? WHAT WILL ATTRACT YOU?
i agree with mr farukkh
The winning sales person should know how to turn product features to benefits and the product advantage will give the edge versus competition
Interest features and advantages enjoyed by the luxury product quality and suitable prices and then marketing the product all of this helps to increase profits
Depending on what you are selling and who it is targeted for, the technique and focus may vary depending on nature of the product/service you are offering and the level of the buyer/consumer and his expectations/requirements when he/she buys this specific product/service specifically from you/your organization
Let me quote some examples for clarity and illustration ... and think along with me with the answers to get the picture clear
Examples may go on and on ... but let me summarize the conclusions do far in professional language. The buyer buys a specific thing (noth others) from this specific shop/supplier (not others) because of one or more of the following factors/considerations
My advice here is to talke a deep dive into the subject and think about it from the other side , the consumer side, and think as much as you can like your target customers/markets
In the world of sales, the customers pay the price but recieve the values.
So, I will choose the benefits of ptoducts
SALES WINNING COMBINATION is BENEFITS OF THE PRODUCT
Features and benefits of product is the winning combination.
Benifit of the product
You should focus on the job/task the customer wants to get done and how your product helps them get that done. So focus on the benefits first and if they ask how, then describe the features of the product.
http://hbswk.hbs.edu/item/5170.html