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What is the most important factor while devising a marketing strategy?

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تم إضافة السؤال من قبل Sidrah Nadeem , Global Marketing Manager , Hill & Knowlton
تاريخ النشر: 2014/05/23
Ravi Chhantel
من قبل Ravi Chhantel , Assistant Finance Manager , Tiger Palace Resort

Main factor for devising a market strategy is customer identification to which group the product is targeted such as rich people,adult people,etc.

Waris Misbah
من قبل Waris Misbah , Manager , Araamis/HUED

It might not be a good strategy to focus on one single factor! There are multiple factors that one should consider for example, competitors, industry, characteristics of the target audience; the resources your company has ; nature of your product or services etc. However, one essential factor that I feel a marketing strategy should be built upon is "differentiation." Ask yourself how can we standout from the rest of the herd? Marketing strategies I feel should focus on that and the rest will fall in place.

Know more here:

http://www.fastcompany.com/46049/praise-purple-cow

https://www.youtube.com/watch?v=xBIVlM435Zg

 

Hope this helps.

 

Nasir Hussain
من قبل Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Good Day!

A good marketing strategy is usually based on the4 P's of Marketing i.e.,

PRODUCT: Product variety, quality, design, features & benefits, brand name, packaging, sizes, services, warranties & returns etc.

PLACE: Channels, covergae, assortments, locations, inventory, distribution & transport etc.

PRICE: List price, allwances, discounts, payment method & period & credit terms etc.

PROMOTION: Sales promotion, sales force, advertising, public relations, direct & indirect marketing etc.

 

Shoukat Ali Malik
من قبل Shoukat Ali Malik , Specialties Moderator for Bayt.com community program, , Bayt.com (Middle East # 01 Job website)

Dear Sidrah Nadeem the best answere is7Ps for yours question.

Daniyal khan
من قبل Daniyal khan , Marketing Manager , Honda - Abdullah Hashim Co Ltd

to whom you are targeting

how to cater their requirements

how to convert customer's want into need

 

E.g: cocacola and pepsi. form cartale and rulling beverage industry just becuase they have converted humans want into a need.

Menerva Melad
من قبل Menerva Melad , Account Executive, Key Accounts , Graphic Home Company

The Most Important Thing is the Stragegy Ways should be Inwards Out.

 

 

 

Means what you are doing not for you; is for consumer.. thing about consumer

 

Attract the Consumer and make him in condition to buy you success.

if you want mass media success of your ideas you should adopt this theory

zafar abbas minhas
من قبل zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

its long theory,,, but to cut it short in words,,, product , focused market, who will do it ? how , when , where , why to do it ??? W,s test,,,

Manu Sankar Das
من قبل Manu Sankar Das , Associate Director, Brand Marketing , Redbus

Like someone already mentioned there are many factors but if I am to choose only one factor, I would opt for consumer research. Understanding your core consumer and their behaviour is the most important aspect to be considered for formulating any successful marketing strategy. 

khalid al-shayeb
من قبل khalid al-shayeb , Sales Manager , Misr Emirates Takaful Life Insurance Co – METLICO

important as the first should know who will use this product ?

Faisal Nadeem
من قبل Faisal Nadeem , Country Manager , Shezada Security Services (Pvt) Ltd

First of all you have the best knowledge and confidance upon the product you are presenting.

You must know the compitators and market leading branch.

Must have details of identifying featurs of your product as compare to market leaders.

 

مستخدم محذوف‎
من قبل مستخدم محذوف‎

  1.      Setting objectives   
  2. What is your operating philosophy?   
  3. Identify the factors that impact your firm   
  4. Clients    Identifying influences   
  5. Differentiating yourself   
  6. Summarising your work so far   
  7. Defining your market   
  8. Self Analysis – Taking a closer look   
  9. Monitoring Performance – How are you going?   
  10. Planning your marketing strategy   
  11. Achieving your goals

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