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Without boosting posts? You mean without posting too many status updates, links, notes etc?
Website traffic increases substantially with your website gaining a higher PageRank, since your search engine result positions (SERP) will become higher, the higher your PageRank is. Gaining a higher PageRank, on its turn, can be achieved by posting the very FIRST link to your website on Facebook, being a high PageRank website (now9, used to be10) with probably the most dynamic content on internet.
Off course other simple techniques may help, like creating an account or a company page, fan page with name corresponding to the exact name of your company, so it can be looked up without a clickable link.
Facebook is not same for free publicity business, you have to Boost post or pay to third party for web traffic promotion. if you have old page with lots of active fans that can help . Facebook now forcing business to pay for reach to their own page fans.
"Your content has to be interesting"
Facebook has been recently switching from organic reach into paid reach. The process which mainly SMBs hope for in achieving a better reach without paying doesn't match Facebook's plan. The company is moving towards quality content and not an open market ad space. So unless your post has something interesting or might have some engagement with your friends/ fans, don't expect any high conversion rates on your website/ link .
Hi Linda,
Below are some of the tips which I follow to increase traffic and branding for my clients. I hope this would be useful for you.
Remember for your Facebook Page to be a success you need to grow your fans, so nurture it
and care for it!.
You can also try: Contests and Like Gated Coupons.
Thanks and Regards
Feroz Khan Saleem
Using Ads manager,
it's a tool in facebook let you able to create and manage your ads on facebook. and you have many options like:
and you can determine your target from the ad's settings
Few small tips can help
contest, tagging, reviews, relevant post can help you do this.
to increase Website traffic you need to use a lot of techniques but for facebook page it's very useful if you have a lot of fans, you can use pictures in posts its very helpful in Draw attention more than the links in posts alone.