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Here are examples to the marketing tools used to create brand awareness such as Advertising, Direct marketing, Social marketing, and Public relation. It differs as each tool has its advantages and disadvantages but i would suggest Social marketing for being not only effective but efficient resulting with high impact and relatively low cost. If you are interested to learn more about how to create brand awareness and learn about all marketing tools in details to learn which tool will suit you best, send me your e-mail and i will send you some slides that will explain each marketing tool and how to be used effectively.