What is your view about negative marketing? Can you share examples?

Hi Zafar,

Using negative marketing is smart. You know why? Because some research has shown that people tend to remember the negative thoughts or info for a long time, they won't forget the meassages it sends easily speacialy if your brand or company is relaible. 

 

agree with my friends

Negative marketing highlights the negative or bad attributes of a company, product or person (political campaigns) in comparison to ones better attributes, either through attack or contrast (comparison). I agree that it is of all times and I personally think that negative marketing (along side reputation damage) has been tolerated (within legal constraints of truth telling) for reasons related to enhancing quality-driven competition, protection of consumer rights and the advancement of free competition and economy (the message is simply that companies should always aspire to provide top-quality water-proof, scrutiny-resistant products and services and convey a spotless socially correct image).

Foe example marketing for product not found

Negative marketing involves making other companies who are your competition look bad. This is a ploy used in order to make your product look better than theirs in the eyes of the consumer. While some people may find this to be unfair or unethical it is a marketing strategy used all the time

Very Good Question:

Negative marketing, acutally when a company enters in the public by pointing  that the products of other company are not good in comparision, quality.

One example I do remember is of Colgate toothpaste & Pepsodent toothpaste.

acutally when a company enters in the public by pointing  that the products of other company are not good in comparision

In negative marketing the impact and importance of the message is diluted by drawing comparison and equating with competitors. Competition gets free publicity. 

agree with Mr. IRPHAN GHANI

Good Day Zafar!!!

My compliments on asking a very good question......

Negative marketing a truth and it exists in our world since decades. If the company dont loose its ethics and values, i would consider it as COMPARATIVE MARKETING rather declaring it negative.

Rest i agreed to the valuable comments of my peers here.

agree with  fidaa a.a + irfan ghani