The sales planning process deals with numerous constituents. What are the key ones to focus on?

Customers ( industry and markets )

Employees ( the sales team )

Your products / services ( R&D, finance, engineering, manufacturing, operations, suppliers, etc.)

Competition

1. Customers/clients (They generate revenue for the business)
2. Tarket market (Know who to target)
3. Hire the right staff (They are the backbone of the business. There would be no business if there are no staff/emplyees)
4. Product & Service
5. Competition
6. Quality customer service