أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Creativity is an innate thing of the person. It is the writer's way of expressing his/her views, opinions, or feelings on a certain topic or issue in such a way that the written piece is compelling to the readers.
from my poin of view, I think it's about having your own style, and using words carefuly and fluency in order to make what you write easy and usful for the reader