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متابعة

I personally am of an opinion that Social Media Marketing is nothing but a better way of Word of Mouth! So how many would agree, and why?

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تم إضافة السؤال من قبل Kshitij Kulkarni , CEO , Skyception Media
تاريخ النشر: 2014/05/29
Khatim Abbas Seed
من قبل Khatim Abbas Seed , BUSINESS CONSULTANT , Google

Social Media Marketing capitalizes on the unique power of voluntary, easy and FREE word-of-mouth of the social crowd, BUT it's more than that only:1. It's also EXPOSURE, realising brand awareness through the sheer existence on social platforms and the accompanying forms of advertisements (company and fan pages), sales incentives and call to actions (embedded e-coupons, click-through links, quotation forms).2. It also offers the right concentration of target customer demographics in one place for targeted and large-scale PAID advertisement using different social media ad-models combined with profile-targeting techniques. It's not only word-of-mouth.

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