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The most important aspect to consider is relevance of the ad. The definition of relevance changes dynamically. I understand that if an ad does justice to the season, time of the day, target audience, availability of ad extensions, social connotations and keeps check of the competitors through tools like Google Anlaytics and competition analysis tool, there is always a chance to increase the quality of the ad. The better the quality, the higher the CTR. Hence, it can be seen that one does not necessarily need to have a higher monetary investment on ad to increase CTR. Intellectual investments in terms of improving quality might be sufficient.
Email marketing is one of the fundamental branch of Digital Marketing and still holds the very much potential. However, in this era we need to play smarlty to get the most out of it. These are some points thats helps you to increase CTR of your emails.
For more information on this topic, refer this piece of mine "Is Email Marketing Old School"
Thanks
Dear Khatim,
Here are five tips to help you increase your email's click-through rates.
1. Ensure your emails are opened
By follow many ways to increase the open rates of your emails like gathering relevant opt-ins., Write an appealing subject line or Compose a strong snippet or pre-header.
2. Stick to one clear call to action
Avoid CTAs that state the obvious. The internet has been around long enough even for the biggest technophobes to understand that they have to click on a hyperlink to make it work. In other words, don't use "click here.".
3. Create mobile-proof emails
Keep in mind that mobile users click using their fingers instead of a mouse. Make sure all your calls to action are large enough and your hyperlinks have enough space between them. Tip: a finger takes up, on average, about44x44 pixels on a mobile screen.
4. Be relevant
Your database is one of the most powerful assets you have to increase the number of clicks in your emails. Using the information in your database, you can send your recipients relevant emails that fit their needs.
5. Test and measure
Test emails with split-run and A/B tests, including different send times and different subject lines. Keep tweaking and molding until you find the right format and the click-through rate you're aiming for.
6- Include social sharing options.
E-mails that include just one social sharing option generated30% higher click-through rates than emails without any social sharing links. That CTR jumped to55% higher with3 or more social sharing options.
7- Offer targeted content.
If your offer speaks to your recipient's needs, it's a no-brainer that you'll receive more clicks to redeem that offer.
Please do not hesitate to contact me directly if you need to know more about how to increase (CTR) of your e-mail campaigns.
Regards,
Hany Sewilam AbdelHamid
Head of Business Development & Operations
Entrepreneurship Coach & Consultant
- http://www.sewilam.com
- facebook.com /Orkanza
- twitter.com /HanySewilam
