What is “drip marketing”? Is it a good marketing strategy or a bad one?

Simply

if you will not make a deal, you will be in your costumers' minds.

this is a traditional strategy to send a messege to your clients in particular time. now aday it could be email or sms but before was letters.

Dip Marketing:A market strategy that utilizes the sending of promotional messages to consumers over time. This is developed in response to the Law of29 which positions that a person will not turn into a client until he has seen market promotions29 times. The most common form of drip marketing are email, newsletters, postcards and social networks.

Benefits of Drip Marketing If you already have manual email campaigns set up, you may be seeing some great results from your efforts. Why, then, is it worth exploring drip marketing? This type of campaign method helps you: Be relevant: With drip campaigns, you deliver the right information at exactly the right moment. If a prospect watches a video on your website, the automated campaign triggers an email thanking the prospect for checking out that product or service and follows up with something of value.Create leads: One purpose of drip marketing is to nurture early-stage leads until they become sales ready. The continuous supply of leads at various stages in the sales process helps maximize your marketing and sales efforts. Work smarter: Drip marketing frees up valuable resources and saves time through its automated processes. It eliminates the need to remember where every lead is in the sales cycle by educating and nurturing your leads for you. With this type of marking campaign, you can spend less time making sales pitches and more time closing deals.

Hi  Sir ,

Drip marketing is a modern tool  that can only be used with the help of the electronic media in the form of emails and sms or MMS.

It is a good tool for niche marketing when  the audience is upwardly mobile and tech savvy and use computers and3g mobiles.

It s main advantage would be the effectiveness of automation. This could be used as an automated follow up process in the early phase of lead creation.  But if it is not followed up by personal phone calls the customer is going to find out ( and these are tech savvy young and intelligent customers) and it would be a disaster. Could even have a negative effect on the prospect.

It should be used very cautiously. I f I receive email after email from a co and all of them are no reply and I cannot contact them before buying a product I may buy from someone else who responds to my query.

Engagement marketing, sometimes called "experiential marketing," "event marketing," "on-ground marketing," "live marketing," or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.

Consumer Engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. [1] Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. [2]