أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Does it target the market leader or the more vulnerable competitors?
Marketing challenger is a business in a strong, but not dominant position that is following an aggressive strategy of trying to gain market share.
Agree with Mr. Zafar Abbas
challenger is the company who is successfully chasing the market leader.
