What makes a good brand: good product or good visual identity?

Good visual identity will get you the first purchase - kindle the interest in the TG but only a good product will ensure repeat purchase - brand loyalty

Hey!

 

Thanks for the A2A. I think that the provided answers would suffice but my two cents would be:

A good product is more more important than visual identity. Unless your brand is able to speak to its customers with its core competencies, you wont have any loyalty in your customer base. 

 

A good brand image and visual identity can be bought by hiring a good marketing agency and if any negative publicity happens, it can be recovered from. But if your product is flawed and your customers feel deceived by the lack of quality you promised with the product/service: you might as well say bye-bye to your product and customer base as it is.

Both of them are relavant & neceassary thus a combination of the two or inclusion of other brand related factors apart from the above listed factors is what ultimately brings about brand success. Therefore the brand officers or personels must align & integrate all the other factors to ensure brand success. Thanx for the invitation

Mr. Goudard - A quick answer would be BOTH. In the short term - effective packaging that accurately projects 'what's inside' - will work fabulously. But that's limited to initial customer response. From the first pick-up onward, it's the product QUALITY that holds it together. Nothing, repeat NOTHING, else sustains. Yes, not even a trail-blazing pedigree can quite hold up an inferior or mediocre product or service. Case in point: Coke Classic. 

In the past, people used to trust their experience with the brand, weather its

clothing: they would go and try out the product, feel the material.

Food: they would go, taste the food, visit the restaurant, etc... and so on.

Now people are pre-judging based on what they are seeing from the visual identity, when you have a good brand identity (visuals and graphics), its more than enough to encourage the targeted audience to go out, and see if your brand can deliver the same promised message in the visual identity, but if the product doesn't match, you as a provider or a brand owner, would loose these audiences as local customers and future audience for any related brands.

My answer is that both are equally important, you got to have the best of both in order to have a successful combination.

The most important point is a good product

But this does not mean that good visual identity not important

so both of points are very important

Why are you asking to separate between a good product and the visual identity, they both compliment each other. As a marketeer, the main priority is the costumer satisfaction, if you're looking for a long term business. All aspects should be looked over.

i think if you make a good identity without a good product, you will shorty lose your market once you got discovered.

but you have make a good product and introduce it in a perfect identity to create a good positioning in the targeted market.

 

What makes a good brand, product or visual identity is:

- to have a purpose beyond money -a cause which people can embrace ( like Harley Davidson lifestyle )

- to provide an experience that stands out from the crowd and gives emotional as well as rational benefits ( like BMW embracing the joy of driving experience theme )

- be a symbol of excellence to which people aspire ( like Ferrari cars )

- to have admirers and be instantly recognisable