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lot of matters to know first,,, product nature, industry , competition in the market, size of the market , competition resources , competition team size, etc
To answer this question you have to best understand your customers and competitors, then you can decide you strategy to deliver superior value than other competitors, based on customers' needs.
Examples
If you have superior quality, you have to differentiate your product as a quality leader.
If your product’s price is more affordable, then differentiate your product as a price leader.
There are a lot of examples to help you, but all activities or programs should be designed and implemented to achieve your differentiation strategies, which leads to create a distinctive image in customers’ minds and justifications for customers to buy.
All activities or plans should reinforce the differentiation by using an effective positioning statement and value proposition theme.
Dear, Customer Satisfaction .
Product Differentiation is important for Range Market Acceptance & achieving set objectives.
It's an ongoing process & certain objectives should be laid , maintained & controlled:-
Dear Mr ziyad thank you for your answer, As you have said that customer satisfaction is much needed in order to maintain a longterm relationship between your product and your customers specially that competition has become major at all markets and product reputation plays a big role to keep the consumer interest for buying your product , but what would you expect with your product sales achievement comparing to other competitors ? how you would be able to retain the same quality as longer ?