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I think, marketing. I associate “linguistic skills” with a higher (mostly well-educated) level of language proficiency and language skills than simply communication skills. Such skills are essential in marketing since marketing often entails the large-scale (brand-sensitive) production of communicational messages (banners, brochures, editorials, ad scripts, website texts, manuals etc.). These should certainly be in impeccable language, secured by high “linguistic skills”.
When it comes to sales, language is also very important but I won’t call it “linguistic skills”, rather communication skills or language skills. Also, while marketing cares for formal or standard forms of language, the language in face-to-face or phone sales can be dialectical (in most face-to-face cases it IS dialectical). I hope this answers your question.
Good Day!!!
I will vote to SALES because they need to have more profecient in linguistic skills as they required to convince their customers through a given sales strategy.
It is an art that aims to improve the capability of SALES PERSONS that attempt to convince, inform, persuade, or motivate particular customer in specific situations.
Both, Communication is the only way by which you can secure business deals be it through sales or marketing, unless we are able to explain why our product is different/ useful and what we can do after sales.
Both.There must be training for anyone who deals with public.Even hotels provide receptionists with the best training as they are the first to give impression about the hotel.
Ofcourse Marketing needs more liguistic skills. Marketing starts much before the sales happens and continues much after the sales is effected.
Marketing is…
• your promise to the market, crystal clear
• your key differences, tested and validated
• your market position, solidly established
• your ideal clients, qualified and loyal
These above mentioned four things come into being when marketing is done well. Marketing is not just about logos, ads, newsletters and holiday cards. Firms with a well-defined market position garner a higher premium fee per partner and manager than firms that compete mainly on price. These firms have clearly defined the value they deliver - and their ideal client base - and they share those marketing messages consistently in their marketing tools
Marketing consists of all those activities that are associated with product planning, pricing, promoting and distributing the product or service. The task commences with identifying consumer needs and does not end till feedback on consumer satisfaction from the consumption of the product is received. It is a long chain of activity, which comprises production, packing, promotion, pricing, distribution and then the selling. Consumer needs become the guiding force behind all these activities. Profits are not ignored but they are built up on a long run basis. Mind share is more important than market share in Marketing.
Marketing is everything that an organization does to reach and persuade prospects. The sales process is everything that it does to close the sale and get a signed agreement or contract. Both are necessities to the success of a business. One cannot do without either process. By strategically combining both efforts an organization will experience a successful amount of business growth. However, by the same token if the efforts are unbalanced it can detour your growth.
marketing will consists of the measures to reach out to and persuade prospects that you are the company for them. It's the message that prepares the prospect for the sales. It consists of advertising, public relations, brand marketing, viral marketing, and direct mail.
In sales and marketing we need convincing skills,linguistics are just a part of convincing skills needed,I believe linguistic skills are more effective in sales.
Both requires linguistic skills, sales required traditional depending on area with specific people while marketing needs to tweek messages and trasnlate consumer requirement into action with product/ services that serves the masses.
KHATIM ABBAS & ASIM NEHAL are better professional than me. AGREED WITH THEM
This question is actually very difficult to be answerd as both are of high importance when it comes to linguistical skills.
Both, the marketing and sales represantative are speaking to the public but in a different approach and on different scales. So it's very important for both as the marketing people will be looking on how to approach the masses with the perfect message, and at the same time the sales representatives will be looking on how to approach the customers on a more personal and caring level.
For any company to succeed well in the market, it should provide the maximum level of professionalism in all of it's departments, starting from the security people up to it's board of directors.
