أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Macro and micro environment are terms used in economics. macroenvironment is the study of factors, external to a company that affect it. these factors include:
Political, Economical, Socio-cultural, Technological, Legal and Environmental.
The micro environment are the factors within a company that directly affect it and can be controlled. these include its competitors, intermediaries, suppliers, buyers, shareholders etc.